I found this article today, it's seems like some reality tv show, not a government endorsed population campaign.
"The governor of a central Russian province urged couples to skip work Wednesday and make love instead to help boost Russia's low birth-rate.
And if a woman gives birth in exactly nine months time -- on Russia's national day on June 12 -- she will qualify for a prize, perhaps even winning a new home.
Russia wants to reverse a trend in which the population is shrinking by about 700,000 people a year as births fail to outpace a high death rate boosted by AIDS, alcoholism and suicide.
This year a record 78 babies were born on June 12 at the main hospital in the regional capital of Ulyanovsk, beating the 2006 total of 26, said chief doctor Andrei Malykh."
People will do anything to win.